In this video project our brief was to film and edit two adverts which had to conform to a type of film genre or a classic film. One had to be filmed in the TV studio and the other outside of it. Our adverts were from two films - Sex & The City and The Ring.
The first advert filmed was S&TC, we filmed it outside the TV studio in the staff room. I think this conformed to the brief but we strayed away from the story board and I think this made our advert slightly messier than it should have been. The second advert filmed was The Ring. This was filmed in the TV studio and as it was our second time filming we were more prepared, I think this also conformed to the brief although we could have used more camera angles.
I don't think we payed much attention to mise-en-scene, although we payed attention to lighting and mood I think we should have used more to make our adverts more effective and professional.
I also feel we could have used a bigger variety of camera shots as in the S&TC advert most of the shots were close ups, and The Ring was quite the same. I think if we had another go at filming and put different shots and angles in then the adverts would be much better.
Overall our adverts came out well and conformed to the briefs but I think there is room for improvement.
Saturday 30 May 2009
EDITING & SHOOTING x
S&TC - SHOOTING
I think the shooting part of our Sex & The City advert went well. We managed to get all our material needed but there was a lot of extra filming we didn't need. I feel we stuck to our storyboard but also added bits and pieces into it which adds to the advert. My role was filming, I don't feel I did enough filming as I would have liked to in this advert but I think the parts I did film came out well and were used in the final outcome. Next time I think more planning should go into the advert before hand.
S&TC - EDITING
The editing of my Sex & The City advert didn't go well. I feel I should have done more at the beginning of the project because as we got closer to the deadline I felt I was having to rush the final outcome. I was placed into my own group with Josie which didn't work well as we both get distracted easily, but I think being put into a smaller group was also a good thing as I learned how to use most things in Final Cut Pro and this is very useful. The editing process also took quite long as we had the extra filming to get rid of but after I got used to the different parts of FCP it became much easier. I think the advert could be improved by adding a music bed, but I am pleased with the fact we managed to achieve the sort of advert we wanted although if I put more effort into it it could have been alot better and this is something I regret.
THE RING - SHOOTING
The shooting of The Ring advert went much better than the S&TC. We didn't have any unneeded footage and managed to get the whole process over and done with quickly. I think this was partly because it was better planned than the S&TC advert and we knew the shots we needed. I didn't take part in the shooting of this advert but I helped with the people that were filming giving them advice. I think we could have filmed a bigger variety of camera shots so we could choose between them but overall the shooting of this advert was good.
FINAL CUT PRO
I learned quite alot in Final Cut Pro as we only needed to share the editing between 2 people. The first thing I learned was to mark in and out and I got the hang of it quite easily. More challenging parts of were to add things like text and transitions, and the thing that took me longest to get right was logging and capturing!
I think the shooting part of our Sex & The City advert went well. We managed to get all our material needed but there was a lot of extra filming we didn't need. I feel we stuck to our storyboard but also added bits and pieces into it which adds to the advert. My role was filming, I don't feel I did enough filming as I would have liked to in this advert but I think the parts I did film came out well and were used in the final outcome. Next time I think more planning should go into the advert before hand.
S&TC - EDITING
The editing of my Sex & The City advert didn't go well. I feel I should have done more at the beginning of the project because as we got closer to the deadline I felt I was having to rush the final outcome. I was placed into my own group with Josie which didn't work well as we both get distracted easily, but I think being put into a smaller group was also a good thing as I learned how to use most things in Final Cut Pro and this is very useful. The editing process also took quite long as we had the extra filming to get rid of but after I got used to the different parts of FCP it became much easier. I think the advert could be improved by adding a music bed, but I am pleased with the fact we managed to achieve the sort of advert we wanted although if I put more effort into it it could have been alot better and this is something I regret.
THE RING - SHOOTING
The shooting of The Ring advert went much better than the S&TC. We didn't have any unneeded footage and managed to get the whole process over and done with quickly. I think this was partly because it was better planned than the S&TC advert and we knew the shots we needed. I didn't take part in the shooting of this advert but I helped with the people that were filming giving them advice. I think we could have filmed a bigger variety of camera shots so we could choose between them but overall the shooting of this advert was good.
FINAL CUT PRO
I learned quite alot in Final Cut Pro as we only needed to share the editing between 2 people. The first thing I learned was to mark in and out and I got the hang of it quite easily. More challenging parts of were to add things like text and transitions, and the thing that took me longest to get right was logging and capturing!
Tuesday 5 May 2009
Evaluation? Editing, Final Cut Pro.
1. I think the shooting of The sex and the city advert didn't go very well at all . In that advert shooting my role , was 'acting' as a character in the advert, which isn't a very major part, but i tried to make sure that it might at least come out close to what our whole idea was. This adverts shooting didn't go so well , as we didn't stick to the story board as planned. We had quite a lot irrelevant video ; we realised this when we had put this into final cut pro. So we was kind of disappointed as it meant we didn't really have enough quality footage to work with for our end product.But the good parts of the video is really good though, so we did manage to take those bits out and attempted to make it look better. Next time i think we should definitely stick to the storyboard.
The shooting of The ring spoof advert went quite allot better , because we went in knowing exactly what we wanted. Although , we didn't really re-do things so some parts could have been done to make the advert flow a bit better as it is a bit snappy. In this advert i filmed along side Courtnie, it was kind of easier just having the 2 of us filming because we both had the same kind of idea in our heads of how we wanted it to be so there wasn't any conflict as to how to film etc.Next time i think we should definitely try other angles and shots just so that we could compare on final cut .. in case we decided to change our mind at the last minute.
2. The sex and city editing was quite chalenging , because we had a lot of 'outtakes' to cut out from the video, so marking in and out was quite hard, because sometimes there was random laughter etc. But other then that we didnt really have much problems , as i was new to final cut pro i thought i might struggle to pick up what to do , because it looks quite complex, but i found it alot easier then i thought. We tried to add in a few transitions in between shots , it worked well for some parts, but other parts it didnt look so well ... Alot of scenes ended up being cut from our advert, and we had to film new parts to replace them . We made a 'product shot' type image with the product name and tag line on photoshop then we imported it into final cut pro making sure that it was in between the guidelines because if it werent then if our advert were to be shown on a smaller tv it would get cut off. It can definatly be inproved by changing the music we used as a music bed.
The Ring 'Spoof' editing seemed to be alot easier because we had less shots that we didnt want, so we didnt really have much to cut. Instead of having a picture that we had made on photoshop imported on as a image to show the product name and tag line , we had filmed a fuzzy screen and added writing over the top so it looked qute scary. We deleted all the audio from the video for this advert, the only audio is when grace(the ring) says ' classic' . We also made the whole advert black and white, and added a filter onto it to make it look like a old film. If it didnt have the background music it would almost look like a old charlie chaplin movie, But we added some creepy music to play underneath so it seems scarier. This advert could be improved if we had shot more differen angles, and so that we could have kept the original audio so it flowed better.
In Final Cut Pro one of the first things i learnt to do was how to 'Log and Capture' ; this is when you record in which parts of footage you want through the VT. Then i learnt how to 'Mark In' & 'Mark Out' ; when you pick what part you want from the footage that youve put on the programme. I sometime found this kinda hard because sometimes i didnt get it quite accurate enough , so i had to do it over again til i got it just as i wanted it. I learnt how to add in transitions , and how to lengthen or make them shorter. I also learnt how to add filters, which make the video another color etc, and to give the video a certain look. I learnt how to add text to the film , like a title or captions etc. I also know how just deleted the audio seperatly from the video. I learnt quite a lot about the programme.
The shooting of The ring spoof advert went quite allot better , because we went in knowing exactly what we wanted. Although , we didn't really re-do things so some parts could have been done to make the advert flow a bit better as it is a bit snappy. In this advert i filmed along side Courtnie, it was kind of easier just having the 2 of us filming because we both had the same kind of idea in our heads of how we wanted it to be so there wasn't any conflict as to how to film etc.Next time i think we should definitely try other angles and shots just so that we could compare on final cut .. in case we decided to change our mind at the last minute.
2. The sex and city editing was quite chalenging , because we had a lot of 'outtakes' to cut out from the video, so marking in and out was quite hard, because sometimes there was random laughter etc. But other then that we didnt really have much problems , as i was new to final cut pro i thought i might struggle to pick up what to do , because it looks quite complex, but i found it alot easier then i thought. We tried to add in a few transitions in between shots , it worked well for some parts, but other parts it didnt look so well ... Alot of scenes ended up being cut from our advert, and we had to film new parts to replace them . We made a 'product shot' type image with the product name and tag line on photoshop then we imported it into final cut pro making sure that it was in between the guidelines because if it werent then if our advert were to be shown on a smaller tv it would get cut off. It can definatly be inproved by changing the music we used as a music bed.
The Ring 'Spoof' editing seemed to be alot easier because we had less shots that we didnt want, so we didnt really have much to cut. Instead of having a picture that we had made on photoshop imported on as a image to show the product name and tag line , we had filmed a fuzzy screen and added writing over the top so it looked qute scary. We deleted all the audio from the video for this advert, the only audio is when grace(the ring) says ' classic' . We also made the whole advert black and white, and added a filter onto it to make it look like a old film. If it didnt have the background music it would almost look like a old charlie chaplin movie, But we added some creepy music to play underneath so it seems scarier. This advert could be improved if we had shot more differen angles, and so that we could have kept the original audio so it flowed better.
In Final Cut Pro one of the first things i learnt to do was how to 'Log and Capture' ; this is when you record in which parts of footage you want through the VT. Then i learnt how to 'Mark In' & 'Mark Out' ; when you pick what part you want from the footage that youve put on the programme. I sometime found this kinda hard because sometimes i didnt get it quite accurate enough , so i had to do it over again til i got it just as i wanted it. I learnt how to add in transitions , and how to lengthen or make them shorter. I also learnt how to add filters, which make the video another color etc, and to give the video a certain look. I learnt how to add text to the film , like a title or captions etc. I also know how just deleted the audio seperatly from the video. I learnt quite a lot about the programme.
Analysis
Looking at both the adverts , I think that both adverts conform to the brief quite well . But especially, the sex and the city one , although the music we used on it isn't really appropriate as it sounds like a rude film. But the length of the sex and the city one is a standard length , and it is almost like the film , with having the four characters, and being in the type of location that they would be in. It would have been better if the music was different and if we had better camera shots , as when filming we didn't stick to the story board. The ring spoof, started off conforming to the film genre brief quite well , but after finishing it is more like a 'classic' horror film , rather than the ring. Although it isn't much like the ring as i had hoped , it is still like a movie ... a 'classic' horror film , just maybe not a specific one.
Sex & The City Movie - The sex and the city didn't really go as well as i had hoped seeing as we didn't follow the storyboard when we was filming, so we didn't get the right camera shots and angles that we wanted. We tried to set the room up as a cafe quite well , so that it might look like a sophisticated cafe that the girls in sex and the city might sit in .We had different outfits for each specific character to wear so , for example Carrie looked very classy etc. We attempted to get classy chic music to be playing underneath the whole advert , we thought it sounded o.k at first but after putting it together with the advert we realized that it maybe wasn't right for our advert and the concept of it. We did have to change some of the sound on certain parts of the advert though , like when we had the voiceover of the tag line and product name over a product shot.
The Ring Spoof Movie - The ring spoof advert did go really well compared to the sex and the city one. The music which we put over this advert worked really well in making it seem scary, we deleted all the audio from the actual video and just had the music playing all through out the advert . the only speech in the advert is when ' the ring' ; grace, says 'coke classic' (the name of the product) . At the end i particularly like when it has the name of the product and tag line on a fuzzy screen. We got quite good camera shots, for example t really looks like grace is coming out of the t.v , when everyone knows it is physically impossible we make it look like she is coming out of the t.v . The length of this advert, is only 20 seconds though so it is quite short. But overall i much prefer the ring advert as i think it came out a lot better.
Tuesday 24 February 2009
Chanel No. 5 - MEGAN x
CHANEL – No 5
http://www.youtube.com/watch?v=yTO4FHf8MBs
Chanel have used the theme of a love story to promote their perfume, this appeals to their target audience – women aged 25 – 50. The use of romance makes the women want to buy the perfume. The colour theme is golds and silvers which reflects the colour of the perfume and bottles. They’re also quite gentle and it all blends in well together. Nicole Kidman is used as she is a well known actress and people recognize her.
http://www.youtube.com/watch?v=yTO4FHf8MBs
Chanel have used the theme of a love story to promote their perfume, this appeals to their target audience – women aged 25 – 50. The use of romance makes the women want to buy the perfume. The colour theme is golds and silvers which reflects the colour of the perfume and bottles. They’re also quite gentle and it all blends in well together. Nicole Kidman is used as she is a well known actress and people recognize her.
Adidas Celebrate Originality - MEGAN x
ADIDAS – Originals House Party
http://www.youtube.com/watch?v=TT3Jj9OGMA0&feature=related
Adidas use the scene of a house party to appeal to the audience, it gives an idea of fun and style at the same time. The use of celebrities in the ad is effective because it makes the audience want to buy the product as they see their favourite celebrities wearing Adidas. The celebrities are of different ages too e.g. Russell Simmons and Katy Perry.
They use a well known, upbeat song in the ad which also gives the idea of fun and this persuades us as consumers to want to buy the products. The lighting is quite dark but with bright flashes and what looks like spot lights. This makes the advert seem glamorous and the clothes are made to stand out.
http://www.youtube.com/watch?v=TT3Jj9OGMA0&feature=related
Adidas use the scene of a house party to appeal to the audience, it gives an idea of fun and style at the same time. The use of celebrities in the ad is effective because it makes the audience want to buy the product as they see their favourite celebrities wearing Adidas. The celebrities are of different ages too e.g. Russell Simmons and Katy Perry.
They use a well known, upbeat song in the ad which also gives the idea of fun and this persuades us as consumers to want to buy the products. The lighting is quite dark but with bright flashes and what looks like spot lights. This makes the advert seem glamorous and the clothes are made to stand out.
Heineken Ad 09 - MEGAN x
HEINEKEN – 2009
http://www.youtube.com/watch?v=kA_vN5Ol-1w
Heineken have used the contrast between men and women to make the advert effective. The men scream when they see the Heineken like the women did when they saw the clothes. This is both comical and appeals to people and also gives the idea that men love Heineken as much as women loves clothes.
http://www.youtube.com/watch?v=kA_vN5Ol-1w
Heineken have used the contrast between men and women to make the advert effective. The men scream when they see the Heineken like the women did when they saw the clothes. This is both comical and appeals to people and also gives the idea that men love Heineken as much as women loves clothes.
The T Mobile Dance - MEGAN x
T MOBILE - The T Mobile Dance
http://uk.youtube.com/watch?v=VQ3d3KigPQM
T Mobile have used the setting for their advert in a train station, this is original and the fact that the advert doesn’t start with an explanation but with just the time and place it happened makes the audience curious and want to watch on. The ad is set in Liverpool St. Station which is a well known station and millions of people are familiar with it. The lighting is bright and gives a happy atmosphere
They target their audience by using different music which attracts different people. The advert also gives the idea that taking part will be fun and ties in with T Mobile’s slogan “Life’s for sharing”
http://uk.youtube.com/watch?v=VQ3d3KigPQM
T Mobile have used the setting for their advert in a train station, this is original and the fact that the advert doesn’t start with an explanation but with just the time and place it happened makes the audience curious and want to watch on. The ad is set in Liverpool St. Station which is a well known station and millions of people are familiar with it. The lighting is bright and gives a happy atmosphere
They target their audience by using different music which attracts different people. The advert also gives the idea that taking part will be fun and ties in with T Mobile’s slogan “Life’s for sharing”
Pablo the Drugs Mule dog - MEGAN x
FRANK – Pablo the drugs mule dog
http://uk.youtube.com/watch?v=K54-kgkPyek
FRANK use comedy with facts to get their message across to their target audience. They shock the audience by showing actors acting out real life scenarios. The lighting used in the advert is all quite dark and gives a dangerous feel. This makes the audience associate drugs with this mood and gives them a negative idea towards them. The places the advert is set in aren’t very attractive, for example the dark basement at the beginning and the dirty toilets. This also influences the audiences opinion of cocaine. Overall the mise-en-scene is dark and negative towards the subject.
The target audience is aimed at teenagers and young adults. The use of a voiceover by a famous comedian helps the audience relate to the advert and the use of a character (Pablo) is effective as the audience will remember this advert. Pablo the dog is used to persuade the audience to not use drugs, being the main character people will feel that he is right and that they should listen to him – FRANK also do this in a comical way by using a talking dog rather than a human. Also the actors in the advert are all young and this also helps the audience to relate.
http://uk.youtube.com/watch?v=K54-kgkPyek
FRANK use comedy with facts to get their message across to their target audience. They shock the audience by showing actors acting out real life scenarios. The lighting used in the advert is all quite dark and gives a dangerous feel. This makes the audience associate drugs with this mood and gives them a negative idea towards them. The places the advert is set in aren’t very attractive, for example the dark basement at the beginning and the dirty toilets. This also influences the audiences opinion of cocaine. Overall the mise-en-scene is dark and negative towards the subject.
The target audience is aimed at teenagers and young adults. The use of a voiceover by a famous comedian helps the audience relate to the advert and the use of a character (Pablo) is effective as the audience will remember this advert. Pablo the dog is used to persuade the audience to not use drugs, being the main character people will feel that he is right and that they should listen to him – FRANK also do this in a comical way by using a talking dog rather than a human. Also the actors in the advert are all young and this also helps the audience to relate.
http://uk.youtube.com/watch?v=lIx1Hhq7sUc
New Cadbury’s advert advertising chocolate.
This advert is very funny and draws in an audience as it so unusual. The scenario of the advert is a photo shoot. When the adult in charge has left the room the two children start making weird eyebrow movements which woks well with the non-diagetic sound. The music in the advert is very funky and will attract attention, because the advert is so different the audience will want to watch the full length of the commercial.
The camera shots are mostly close ups and two shots at the times the camera is lower or higher than the actors but works well with the idea of the commercial.
The advert isn’t connected to the product but you are always reminded of it because of the colour purple through out the whole advert. When ever people hear the song in the advert or see someone doing something they may think of the advert leading them to buy a Cadbury’s chocolate bar.
http://uk.youtube.com/watch?v=PIlJw5h_eNc
Advertising cow and gate.
This advert is funny and draws in a wide audience. At first glimpse the audience sees a cute baby laughing and may be drawn in by the sound as the laugh is fairly odd. As the advert goes on and more babies laugh, each with their own amusing laugh the audience may start to laugh as the laughing of the babies are so different. The idea of the advert is good as the babies laughing at the at the words on screen are funny as the words describe what the commercial is advertising.
The advert uses close ups of the babies to bring in an audience of parents. The non diagetic sound of the ‘pings’ are fairly loud so that they can be heard over the laughter of the babies making it easier to hear.
http://uk.youtube.com/watch?v=qlpAgOUYPXo
Life in another language
The animation in this advert is a contrast to the non animated elements in the advert. The colours theme is monochrome. The whole advert is done in another language which at first hearing is slightly confusing. The main characters in the advert are wearing stripy tops that may lead the audience to believe that the characters are French. As the characters are the ones thought to have made the non-diagetic sound the audience assumes that it is French. Foreign words sometimes appear on the screen that connects with the song. At the end of the advert the website name is on a wall in animation making it look like graffiti. The advert uses different shots so that different elements of the advert can beseen.
http://uk.youtube.com/watch?v=IL5c2DUnYno
Car transformer advert citreon c4
The Citroen c4 advert is a energetic advert that appeals to it’s audience for different reasons. Young boys may find this car special as it is similar to the popular TV show transformers. Other audiences may enjoy this advert as it fun and energetic and lively. The advert appeals to mid 20 year olds as they would remember transformers and may be interested in transformers. The advert makes the car look as if it had a personality making the buyer more interested in the product. The colours are light and reflect off the car making the car seem more special.
http://uk.youtube.com/watch?v=mUZrrbgCdYc
T-mobile advert
The T-mobile advert is fun and new it appeals to a wide audience as it uses songs and that are found in many peoples music or dvd collection. The audience is appealing as it starts off as a random act that everyone joins in to later giving it a usp. The advert is relates to the unknowing onlookers, this later relates to the product slogan. The colours are light and area and the setting is familiar.
New Cadbury’s advert advertising chocolate.
This advert is very funny and draws in an audience as it so unusual. The scenario of the advert is a photo shoot. When the adult in charge has left the room the two children start making weird eyebrow movements which woks well with the non-diagetic sound. The music in the advert is very funky and will attract attention, because the advert is so different the audience will want to watch the full length of the commercial.
The camera shots are mostly close ups and two shots at the times the camera is lower or higher than the actors but works well with the idea of the commercial.
The advert isn’t connected to the product but you are always reminded of it because of the colour purple through out the whole advert. When ever people hear the song in the advert or see someone doing something they may think of the advert leading them to buy a Cadbury’s chocolate bar.
http://uk.youtube.com/watch?v=PIlJw5h_eNc
Advertising cow and gate.
This advert is funny and draws in a wide audience. At first glimpse the audience sees a cute baby laughing and may be drawn in by the sound as the laugh is fairly odd. As the advert goes on and more babies laugh, each with their own amusing laugh the audience may start to laugh as the laughing of the babies are so different. The idea of the advert is good as the babies laughing at the at the words on screen are funny as the words describe what the commercial is advertising.
The advert uses close ups of the babies to bring in an audience of parents. The non diagetic sound of the ‘pings’ are fairly loud so that they can be heard over the laughter of the babies making it easier to hear.
http://uk.youtube.com/watch?v=qlpAgOUYPXo
Life in another language
The animation in this advert is a contrast to the non animated elements in the advert. The colours theme is monochrome. The whole advert is done in another language which at first hearing is slightly confusing. The main characters in the advert are wearing stripy tops that may lead the audience to believe that the characters are French. As the characters are the ones thought to have made the non-diagetic sound the audience assumes that it is French. Foreign words sometimes appear on the screen that connects with the song. At the end of the advert the website name is on a wall in animation making it look like graffiti. The advert uses different shots so that different elements of the advert can beseen.
http://uk.youtube.com/watch?v=IL5c2DUnYno
Car transformer advert citreon c4
The Citroen c4 advert is a energetic advert that appeals to it’s audience for different reasons. Young boys may find this car special as it is similar to the popular TV show transformers. Other audiences may enjoy this advert as it fun and energetic and lively. The advert appeals to mid 20 year olds as they would remember transformers and may be interested in transformers. The advert makes the car look as if it had a personality making the buyer more interested in the product. The colours are light and reflect off the car making the car seem more special.
http://uk.youtube.com/watch?v=mUZrrbgCdYc
T-mobile advert
The T-mobile advert is fun and new it appeals to a wide audience as it uses songs and that are found in many peoples music or dvd collection. The audience is appealing as it starts off as a random act that everyone joins in to later giving it a usp. The advert is relates to the unknowing onlookers, this later relates to the product slogan. The colours are light and area and the setting is familiar.
Advert Analysis
1) What Techniques of persuasion and influence do they use?
2) How do they target their audience?
Career Building Heart Advert -
Q1) They use a realistic heart to grab the audiences attention and the music adds effect to the seriousness of the situation i.e. if you don’t like your job then quit.. The use of persuasion is in the actresses face, you see her look around and the boredom in her face, as soon as her heart quits for her she looks shocked with herself but then again relieved.
Q2) They target their audience by showing a bored and average woman doing a job she hates and they let the audience know that there not the only one’s in this situation and they should therefore join ‘Career builders’ and get a good career.
Realease The Man Leather (lynx) Advert -
Q1) In this advert they use cartoons to project their product, they use a bewildered caveman whom gets sprayed magically by the lynx and he turns into the cool caveman, that every women wants a piece of. They persuade the male audience by telling them if they use there deodorant then every women will be want them no matter what they look like.
Q2) I think they target audience by making the caveman cool, which lets the male audience know there be cool and good looking if they use this deodorant, they also show the caveman being transformed, again showing that if you use this deodorant you could be transformed.
Skoda Fabia Advert -
Q1) This advert amazes the audience especially how the car is made out of cake and you see it being made, it also shows the car is delicious/ specially made per person, which makes the audience feel special. But the way the car is made makes the audience want a bit which again makes them want to buy it and see if it as nice as they pictured.
Q2) They target their audience by introducing the car as a piece of cake, its making the car look homey and cozy, this advert also gives off a British feel. So I think the skoda is for an older generation, because the cakes used in the car are old fashioned i.e. fruitcake.
Ann Summers Give Him Wood Advert -
Q1) This advert persuades their target audience by showing them on valentines they should by their valentines underwear range to excite there boyfriend. They show only pretty, skinny and sexy models in this advert which says to the audience if you wear this underwear your be sexy and attractive.
Q2) They target their audience by shots of girls in their underwear, and they project the models as little elf’s that are going round giving men wooden gifts, which is also funny because wood means to excite men. They also show that your be sexy if you wear the underwear range, I also think this advert is aimed at young attractive women.
Ben & Jerrys Climate Change College Advert -
Q1) This advert persuade their audience by showing the different ways the ice cream is made, and how its environmentally friendly. It shows different steps of how ice cream is made and who it benefits. They show loads of pictures put together with a voice over which makes it quite funny.
Q2) They target their audience by showing them the different steps in making the ice cream, they also show its fair trade and how it benefits the various animals used to make ice cream, I think this adverts target audience is for everyone.
2) How do they target their audience?
Career Building Heart Advert -
CareerBuilder.com He..Q1) They use a realistic heart to grab the audiences attention and the music adds effect to the seriousness of the situation i.e. if you don’t like your job then quit.. The use of persuasion is in the actresses face, you see her look around and the boredom in her face, as soon as her heart quits for her she looks shocked with herself but then again relieved.
Q2) They target their audience by showing a bored and average woman doing a job she hates and they let the audience know that there not the only one’s in this situation and they should therefore join ‘Career builders’ and get a good career.
Realease The Man Leather (lynx) Advert -
Q1) In this advert they use cartoons to project their product, they use a bewildered caveman whom gets sprayed magically by the lynx and he turns into the cool caveman, that every women wants a piece of. They persuade the male audience by telling them if they use there deodorant then every women will be want them no matter what they look like.
Q2) I think they target audience by making the caveman cool, which lets the male audience know there be cool and good looking if they use this deodorant, they also show the caveman being transformed, again showing that if you use this deodorant you could be transformed.
Skoda Fabia Advert -
Q1) This advert amazes the audience especially how the car is made out of cake and you see it being made, it also shows the car is delicious/ specially made per person, which makes the audience feel special. But the way the car is made makes the audience want a bit which again makes them want to buy it and see if it as nice as they pictured.
Q2) They target their audience by introducing the car as a piece of cake, its making the car look homey and cozy, this advert also gives off a British feel. So I think the skoda is for an older generation, because the cakes used in the car are old fashioned i.e. fruitcake.
Ann Summers Give Him Wood Advert -
Q1) This advert persuades their target audience by showing them on valentines they should by their valentines underwear range to excite there boyfriend. They show only pretty, skinny and sexy models in this advert which says to the audience if you wear this underwear your be sexy and attractive.
Q2) They target their audience by shots of girls in their underwear, and they project the models as little elf’s that are going round giving men wooden gifts, which is also funny because wood means to excite men. They also show that your be sexy if you wear the underwear range, I also think this advert is aimed at young attractive women.
Ben & Jerrys Climate Change College Advert -
Q1) This advert persuade their audience by showing the different ways the ice cream is made, and how its environmentally friendly. It shows different steps of how ice cream is made and who it benefits. They show loads of pictures put together with a voice over which makes it quite funny.
Q2) They target their audience by showing them the different steps in making the ice cream, they also show its fair trade and how it benefits the various animals used to make ice cream, I think this adverts target audience is for everyone.
Monday 23 February 2009
Advert Analysis
Cadburys Eyebrow Advert
This advert is For Cadburys to advertise their dairy milk chocolate. In this advert there are two children who are supposed to being getting a professional photo taken and they randomly start moving their eyebrows about to music coming from the boys watch. Cadburys could be trying to say that Cadburys is ‘like no other’ its something different just like the children and what they are doing in the situation they are in. The girl is wearing a Purple dress which is Cadburys ‘color’ that is on their packaging so we know its Cadburys. I don’t think they had a specific audience though because this advert can be enjoyable for both adults as well as younger people. There is a shot of them together one each of them on their own and about four of them looking in different directions doing their eyebrow dance. But they persuade people to buy their chocolate by making the audience laugh & this is a very memorable advert which follows the other two random adverts by Cadburys; the gorilla ad and the truck one.
Orange Good Things should never end
This advert is for the phone company orange, advertising their unlimited texts price plan. In this advert there is a continuous strip of rainbow colors going through the town, first it is a kite type thing then when that runs out a woman continues it and so on, it never ends. They use bright colors which isn’t surprising when orange’s slogan is ‘the future’s bright, the futures orange.’ Even at the end of the advert the continuous rainbow colors hasn’t stop… there are kites of rainbow colors going into the sky which lead to the point... Where will they end up? There target is most probably middle aged adult or students as those are the age people that are in the advert although it isn’t just those age people using their services.
Lynx Instinct
This advert is from lynx, advertising their new fragrance called lynx instinct. In this advert there is a caveman who isn’t very attractive to say the least, then he sprays on the product all of a sudden becomes this big macho man and all the cave girls like him. Lynx have always done original adverts, but this is quite different as it is an animation, which you wouldn’t really expect especially as the target audience for lynx is teenage boys and young men on the go. But they still get across the message that, when you put on lynx you will be seen tougher and girls will like you a lot more. Although I don’t think this advert would have worked well if there was different music the song ‘Look Good in leather’ worked really well especially as that was what their slogan for this fragrance was.
Lynx Dark Temptaion
This is another Lynx advert, but this time it is advertising Lynx Chocolate. It isn’t hard to understand this advert really, It starts off with a young man in his bathroom spraying himself with Lynx Chocolate then all of a sudden he turns into this chocolate man and as he walks down the street, gets on the bus goes to parties etc. all the ladies are after him; biting his bum (as seen in the first picture), eating parts of him and breaking off his arm. This advert is very intriguing, its certainly unusual and once you’ve seen it you would remember it , they persuade us with this unusualness and it isn’t a advert that you have to think about to understand it, because as soon as you remember the chocolate man you would immediately think ‘ Oh Yeah… Lynx Chocolate’ and consider buying it. The type of audience for this is just the same as before young men and teenage boys, seeing this advert they would think that what happens to the chocolate man might happen to them. But also mums or Partners of the audience might see it and buy it for them.
Haunting Dead Boy Ad - DFT Think! Speeding campaign
This advert is a ‘Think!’ Campaign advert, it is advertising the risks of driving above the speed limit of 30 mph. In this advert a man is being ‘haunted’ by a school boy that he had ran over and the boy had died, the message that they are trying to put across is that if you kill someone by speeding you will be haunted by it for life. They persuade the audience to not speed by showing a really graphic image of a little dead boy, they show it everywhere; from the mans bathroom , workplace, at the park and even lying on the floor as he is going to sleep which he will have to face again the next morning. Although this image is really horrific it is hard hitting and so maybe drivers will think twice before speeding. The target audience is obviously 17 up as that is the legal age you can start driving, maybe especially adults who are in a rush to get to work or to pick up their kids from school?
This advert is For Cadburys to advertise their dairy milk chocolate. In this advert there are two children who are supposed to being getting a professional photo taken and they randomly start moving their eyebrows about to music coming from the boys watch. Cadburys could be trying to say that Cadburys is ‘like no other’ its something different just like the children and what they are doing in the situation they are in. The girl is wearing a Purple dress which is Cadburys ‘color’ that is on their packaging so we know its Cadburys. I don’t think they had a specific audience though because this advert can be enjoyable for both adults as well as younger people. There is a shot of them together one each of them on their own and about four of them looking in different directions doing their eyebrow dance. But they persuade people to buy their chocolate by making the audience laugh & this is a very memorable advert which follows the other two random adverts by Cadburys; the gorilla ad and the truck one.
Orange Good Things should never end
This advert is for the phone company orange, advertising their unlimited texts price plan. In this advert there is a continuous strip of rainbow colors going through the town, first it is a kite type thing then when that runs out a woman continues it and so on, it never ends. They use bright colors which isn’t surprising when orange’s slogan is ‘the future’s bright, the futures orange.’ Even at the end of the advert the continuous rainbow colors hasn’t stop… there are kites of rainbow colors going into the sky which lead to the point... Where will they end up? There target is most probably middle aged adult or students as those are the age people that are in the advert although it isn’t just those age people using their services.
Lynx Instinct
This advert is from lynx, advertising their new fragrance called lynx instinct. In this advert there is a caveman who isn’t very attractive to say the least, then he sprays on the product all of a sudden becomes this big macho man and all the cave girls like him. Lynx have always done original adverts, but this is quite different as it is an animation, which you wouldn’t really expect especially as the target audience for lynx is teenage boys and young men on the go. But they still get across the message that, when you put on lynx you will be seen tougher and girls will like you a lot more. Although I don’t think this advert would have worked well if there was different music the song ‘Look Good in leather’ worked really well especially as that was what their slogan for this fragrance was.
Lynx Dark Temptaion
This is another Lynx advert, but this time it is advertising Lynx Chocolate. It isn’t hard to understand this advert really, It starts off with a young man in his bathroom spraying himself with Lynx Chocolate then all of a sudden he turns into this chocolate man and as he walks down the street, gets on the bus goes to parties etc. all the ladies are after him; biting his bum (as seen in the first picture), eating parts of him and breaking off his arm. This advert is very intriguing, its certainly unusual and once you’ve seen it you would remember it , they persuade us with this unusualness and it isn’t a advert that you have to think about to understand it, because as soon as you remember the chocolate man you would immediately think ‘ Oh Yeah… Lynx Chocolate’ and consider buying it. The type of audience for this is just the same as before young men and teenage boys, seeing this advert they would think that what happens to the chocolate man might happen to them. But also mums or Partners of the audience might see it and buy it for them.
Haunting Dead Boy Ad - DFT Think! Speeding campaign
This advert is a ‘Think!’ Campaign advert, it is advertising the risks of driving above the speed limit of 30 mph. In this advert a man is being ‘haunted’ by a school boy that he had ran over and the boy had died, the message that they are trying to put across is that if you kill someone by speeding you will be haunted by it for life. They persuade the audience to not speed by showing a really graphic image of a little dead boy, they show it everywhere; from the mans bathroom , workplace, at the park and even lying on the floor as he is going to sleep which he will have to face again the next morning. Although this image is really horrific it is hard hitting and so maybe drivers will think twice before speeding. The target audience is obviously 17 up as that is the legal age you can start driving, maybe especially adults who are in a rush to get to work or to pick up their kids from school?
Tuesday 17 February 2009
Our Final ideas
The two ideas that we will be using is Sex and the City where the girls refer to sex and The Ring Spoof where the girl needs help to open the coke bottle.
Sex and the City
Name of product: Classic Coke/ Coke Classic
Target audience: Sex and the city fans women of all ages
Synopsis: the audience are to believe that one of the sex and the city girls are talking about sex but she is actually talking about her new favourite drink coke Classic.
Slogan: "Everybody's gagging for it"
Concept (i.e. what classic film/genre are you referencing?): the film genre is chick flick and the film we are referring to has a well known series making the audience still understand the advert.
Props/costumes: the props used in this will be the coke classic, and props to make the area look like a posh restaurant or cafe. The costumes will be very fashionable and expensive looking. To create the effect of manhattan new york.
Human resources: 4 female actors, extras and crew
Technical resources: Brigt lightning (outside studio)
The Ring
Name of product: Classic Coke/ Coke Classic
Target audience: horror fans
Synopsis: a girl comes out of a tv and finds a bottle of coke that she can't open. she asks for help and forces her victims to drink it.
Slogan:
Concept (i.e. what classic film/genre are you referencing?):The film isn't a classic but it is well known the genre is horror which hopefully become obvious in the finshed piece.
Props/costumes: The props would have to resemble a living room so props such as a couch and rug would be useful. A tv is needed.
Human resources: Between 2-5 actors, crew
Technical resources: studio filming...
Sex and the City
Name of product: Classic Coke/ Coke Classic
Target audience: Sex and the city fans women of all ages
Synopsis: the audience are to believe that one of the sex and the city girls are talking about sex but she is actually talking about her new favourite drink coke Classic.
Slogan: "Everybody's gagging for it"
Concept (i.e. what classic film/genre are you referencing?): the film genre is chick flick and the film we are referring to has a well known series making the audience still understand the advert.
Props/costumes: the props used in this will be the coke classic, and props to make the area look like a posh restaurant or cafe. The costumes will be very fashionable and expensive looking. To create the effect of manhattan new york.
Human resources: 4 female actors, extras and crew
Technical resources: Brigt lightning (outside studio)
The Ring
Name of product: Classic Coke/ Coke Classic
Target audience: horror fans
Synopsis: a girl comes out of a tv and finds a bottle of coke that she can't open. she asks for help and forces her victims to drink it.
Slogan:
Concept (i.e. what classic film/genre are you referencing?):The film isn't a classic but it is well known the genre is horror which hopefully become obvious in the finshed piece.
Props/costumes: The props would have to resemble a living room so props such as a couch and rug would be useful. A tv is needed.
Human resources: Between 2-5 actors, crew
Technical resources: studio filming...
One Missed Call
The phone rings and a girl picks up thinking its her friend. She picks up the phone and starts talking when she goes silent she has a crackling sound then a throaty voice whispers the word classic.
Scar face
A man sitting behind his desk with a coke bottle on the desk, this shows a play on cocaine and coke. He drinks the coke which quenches his thirst and looks into the camera. The slogan appears under the classic saying "The world is not enough"
Monday 16 February 2009
The Ring Spoof
A group of people are watching cartoons etc. , lights start flashing, it goes dark and the girl from the ring appears sitting outside the t.v. she crawls towards the group, ruffles her night dress searching for the drink. She struggles to open it and therefore asks the camera man/director to open it.The music suddenly stops. You see a hand take it off her and open it, you hear the sound of a fizzy drink opening, passes the drink back. Music starts again, she gets back into role and comes close to the people and passes it saying ' classic' in a scary sounding voice.
Sex and the city movie
For our idea we hear Carrie typing and telling the viewers where the girls are and what there doing. The four girls are talking promiscuously about coke classic, but to the audience and to some of the girls it sound like they are talking about sex. One of the girls is confused and asks a question such as 'Don't you get tired?', she replies like 'what are you talking about I've got one in my bag'. They all shriek in horror as they expect her to pull out a vibrator, instead she pulls out a bottle of coke classic. The girl that looked confused realizes her mistake and everyone stares at the coke classic in awe.
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