Pablo the Drugs Mule dog - MEGAN x

FRANK – Pablo the drugs mule dog
http://uk.youtube.com/watch?v=K54-kgkPyek






FRANK use comedy with facts to get their message across to their target audience. They shock the audience by showing actors acting out real life scenarios. The lighting used in the advert is all quite dark and gives a dangerous feel. This makes the audience associate drugs with this mood and gives them a negative idea towards them. The places the advert is set in aren’t very attractive, for example the dark basement at the beginning and the dirty toilets. This also influences the audiences opinion of cocaine. Overall the mise-en-scene is dark and negative towards the subject.
The target audience is aimed at teenagers and young adults. The use of a voiceover by a famous comedian helps the audience relate to the advert and the use of a character (Pablo) is effective as the audience will remember this advert. Pablo the dog is used to persuade the audience to not use drugs, being the main character people will feel that he is right and that they should listen to him – FRANK also do this in a comical way by using a talking dog rather than a human. Also the actors in the advert are all young and this also helps the audience to relate.