Advert Analysis

Cadburys Eyebrow Advert


This advert is For Cadburys to advertise their dairy milk chocolate. In this advert there are two children who are supposed to being getting a professional photo taken and they randomly start moving their eyebrows about to music coming from the boys watch. Cadburys could be trying to say that Cadburys is ‘like no other’ its something different just like the children and what they are doing in the situation they are in. The girl is wearing a Purple dress which is Cadburys ‘color’ that is on their packaging so we know its Cadburys. I don’t think they had a specific audience though because this advert can be enjoyable for both adults as well as younger people. There is a shot of them together one each of them on their own and about four of them looking in different directions doing their eyebrow dance. But they persuade people to buy their chocolate by making the audience laugh & this is a very memorable advert which follows the other two random adverts by Cadburys; the gorilla ad and the truck one.



Orange Good Things should never end

This advert is for the phone company orange, advertising their unlimited texts price plan. In this advert there is a continuous strip of rainbow colors going through the town, first it is a kite type thing then when that runs out a woman continues it and so on, it never ends. They use bright colors which isn’t surprising when orange’s slogan is ‘the future’s bright, the futures orange.’ Even at the end of the advert the continuous rainbow colors hasn’t stop… there are kites of rainbow colors going into the sky which lead to the point... Where will they end up? There target is most probably middle aged adult or students as those are the age people that are in the advert although it isn’t just those age people using their services.



Lynx Instinct

This advert is from lynx, advertising their new fragrance called lynx instinct. In this advert there is a caveman who isn’t very attractive to say the least, then he sprays on the product all of a sudden becomes this big macho man and all the cave girls like him. Lynx have always done original adverts, but this is quite different as it is an animation, which you wouldn’t really expect especially as the target audience for lynx is teenage boys and young men on the go. But they still get across the message that, when you put on lynx you will be seen tougher and girls will like you a lot more. Although I don’t think this advert would have worked well if there was different music the song ‘Look Good in leather’ worked really well especially as that was what their slogan for this fragrance was.



Lynx Dark Temptaion

This is another Lynx advert, but this time it is advertising Lynx Chocolate. It isn’t hard to understand this advert really, It starts off with a young man in his bathroom spraying himself with Lynx Chocolate then all of a sudden he turns into this chocolate man and as he walks down the street, gets on the bus goes to parties etc. all the ladies are after him; biting his bum (as seen in the first picture), eating parts of him and breaking off his arm. This advert is very intriguing, its certainly unusual and once you’ve seen it you would remember it , they persuade us with this unusualness and it isn’t a advert that you have to think about to understand it, because as soon as you remember the chocolate man you would immediately think ‘ Oh Yeah… Lynx Chocolate’ and consider buying it. The type of audience for this is just the same as before young men and teenage boys, seeing this advert they would think that what happens to the chocolate man might happen to them. But also mums or Partners of the audience might see it and buy it for them.



Haunting Dead Boy Ad - DFT Think! Speeding campaign

This advert is a ‘Think!’ Campaign advert, it is advertising the risks of driving above the speed limit of 30 mph. In this advert a man is being ‘haunted’ by a school boy that he had ran over and the boy had died, the message that they are trying to put across is that if you kill someone by speeding you will be haunted by it for life. They persuade the audience to not speed by showing a really graphic image of a little dead boy, they show it everywhere; from the mans bathroom , workplace, at the park and even lying on the floor as he is going to sleep which he will have to face again the next morning. Although this image is really horrific it is hard hitting and so maybe drivers will think twice before speeding. The target audience is obviously 17 up as that is the legal age you can start driving, maybe especially adults who are in a rush to get to work or to pick up their kids from school?