HEINEKEN – 2009
http://www.youtube.com/watch?v=kA_vN5Ol-1w
Heineken have used the contrast between men and women to make the advert effective. The men scream when they see the Heineken like the women did when they saw the clothes. This is both comical and appeals to people and also gives the idea that men love Heineken as much as women loves clothes.
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