2) How do they target their audience?
Career Building Heart Advert -
CareerBuilder.com He..Q1) They use a realistic heart to grab the audiences attention and the music adds effect to the seriousness of the situation i.e. if you don’t like your job then quit.. The use of persuasion is in the actresses face, you see her look around and the boredom in her face, as soon as her heart quits for her she looks shocked with herself but then again relieved.
Q2) They target their audience by showing a bored and average woman doing a job she hates and they let the audience know that there not the only one’s in this situation and they should therefore join ‘Career builders’ and get a good career.
Realease The Man Leather (lynx) Advert -
Q1) In this advert they use cartoons to project their product, they use a bewildered caveman whom gets sprayed magically by the lynx and he turns into the cool caveman, that every women wants a piece of. They persuade the male audience by telling them if they use there deodorant then every women will be want them no matter what they look like.
Q2) I think they target audience by making the caveman cool, which lets the male audience know there be cool and good looking if they use this deodorant, they also show the caveman being transformed, again showing that if you use this deodorant you could be transformed.
Skoda Fabia Advert -
Q1) This advert amazes the audience especially how the car is made out of cake and you see it being made, it also shows the car is delicious/ specially made per person, which makes the audience feel special. But the way the car is made makes the audience want a bit which again makes them want to buy it and see if it as nice as they pictured.
Q2) They target their audience by introducing the car as a piece of cake, its making the car look homey and cozy, this advert also gives off a British feel. So I think the skoda is for an older generation, because the cakes used in the car are old fashioned i.e. fruitcake.
Ann Summers Give Him Wood Advert -
Q1) This advert persuades their target audience by showing them on valentines they should by their valentines underwear range to excite there boyfriend. They show only pretty, skinny and sexy models in this advert which says to the audience if you wear this underwear your be sexy and attractive.
Q2) They target their audience by shots of girls in their underwear, and they project the models as little elf’s that are going round giving men wooden gifts, which is also funny because wood means to excite men. They also show that your be sexy if you wear the underwear range, I also think this advert is aimed at young attractive women.
Ben & Jerrys Climate Change College Advert -
Q1) This advert persuade their audience by showing the different ways the ice cream is made, and how its environmentally friendly. It shows different steps of how ice cream is made and who it benefits. They show loads of pictures put together with a voice over which makes it quite funny.
Q2) They target their audience by showing them the different steps in making the ice cream, they also show its fair trade and how it benefits the various animals used to make ice cream, I think this adverts target audience is for everyone.
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