ADIDAS – Originals House Party
http://www.youtube.com/watch?v=TT3Jj9OGMA0&feature=related
Adidas use the scene of a house party to appeal to the audience, it gives an idea of fun and style at the same time. The use of celebrities in the ad is effective because it makes the audience want to buy the product as they see their favourite celebrities wearing Adidas. The celebrities are of different ages too e.g. Russell Simmons and Katy Perry.
They use a well known, upbeat song in the ad which also gives the idea of fun and this persuades us as consumers to want to buy the products. The lighting is quite dark but with bright flashes and what looks like spot lights. This makes the advert seem glamorous and the clothes are made to stand out.
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