CHANEL – No 5
http://www.youtube.com/watch?v=yTO4FHf8MBs
Chanel have used the theme of a love story to promote their perfume, this appeals to their target audience – women aged 25 – 50. The use of romance makes the women want to buy the perfume. The colour theme is golds and silvers which reflects the colour of the perfume and bottles. They’re also quite gentle and it all blends in well together. Nicole Kidman is used as she is a well known actress and people recognize her.
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