T MOBILE - The T Mobile Dance
http://uk.youtube.com/watch?v=VQ3d3KigPQM
T Mobile have used the setting for their advert in a train station, this is original and the fact that the advert doesn’t start with an explanation but with just the time and place it happened makes the audience curious and want to watch on. The ad is set in Liverpool St. Station which is a well known station and millions of people are familiar with it. The lighting is bright and gives a happy atmosphere
They target their audience by using different music which attracts different people. The advert also gives the idea that taking part will be fun and ties in with T Mobile’s slogan “Life’s for sharing”
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