CHANEL – No 5
http://www.youtube.com/watch?v=yTO4FHf8MBs
Chanel have used the theme of a love story to promote their perfume, this appeals to their target audience – women aged 25 – 50. The use of romance makes the women want to buy the perfume. The colour theme is golds and silvers which reflects the colour of the perfume and bottles. They’re also quite gentle and it all blends in well together. Nicole Kidman is used as she is a well known actress and people recognize her.
Tuesday, 24 February 2009
Adidas Celebrate Originality - MEGAN x
ADIDAS – Originals House Party
http://www.youtube.com/watch?v=TT3Jj9OGMA0&feature=related
Adidas use the scene of a house party to appeal to the audience, it gives an idea of fun and style at the same time. The use of celebrities in the ad is effective because it makes the audience want to buy the product as they see their favourite celebrities wearing Adidas. The celebrities are of different ages too e.g. Russell Simmons and Katy Perry.
They use a well known, upbeat song in the ad which also gives the idea of fun and this persuades us as consumers to want to buy the products. The lighting is quite dark but with bright flashes and what looks like spot lights. This makes the advert seem glamorous and the clothes are made to stand out.
http://www.youtube.com/watch?v=TT3Jj9OGMA0&feature=related
Adidas use the scene of a house party to appeal to the audience, it gives an idea of fun and style at the same time. The use of celebrities in the ad is effective because it makes the audience want to buy the product as they see their favourite celebrities wearing Adidas. The celebrities are of different ages too e.g. Russell Simmons and Katy Perry.
They use a well known, upbeat song in the ad which also gives the idea of fun and this persuades us as consumers to want to buy the products. The lighting is quite dark but with bright flashes and what looks like spot lights. This makes the advert seem glamorous and the clothes are made to stand out.
Heineken Ad 09 - MEGAN x
HEINEKEN – 2009
http://www.youtube.com/watch?v=kA_vN5Ol-1w
Heineken have used the contrast between men and women to make the advert effective. The men scream when they see the Heineken like the women did when they saw the clothes. This is both comical and appeals to people and also gives the idea that men love Heineken as much as women loves clothes.
http://www.youtube.com/watch?v=kA_vN5Ol-1w
Heineken have used the contrast between men and women to make the advert effective. The men scream when they see the Heineken like the women did when they saw the clothes. This is both comical and appeals to people and also gives the idea that men love Heineken as much as women loves clothes.
The T Mobile Dance - MEGAN x
T MOBILE - The T Mobile Dance
http://uk.youtube.com/watch?v=VQ3d3KigPQM
T Mobile have used the setting for their advert in a train station, this is original and the fact that the advert doesn’t start with an explanation but with just the time and place it happened makes the audience curious and want to watch on. The ad is set in Liverpool St. Station which is a well known station and millions of people are familiar with it. The lighting is bright and gives a happy atmosphere
They target their audience by using different music which attracts different people. The advert also gives the idea that taking part will be fun and ties in with T Mobile’s slogan “Life’s for sharing”
http://uk.youtube.com/watch?v=VQ3d3KigPQM
T Mobile have used the setting for their advert in a train station, this is original and the fact that the advert doesn’t start with an explanation but with just the time and place it happened makes the audience curious and want to watch on. The ad is set in Liverpool St. Station which is a well known station and millions of people are familiar with it. The lighting is bright and gives a happy atmosphere
They target their audience by using different music which attracts different people. The advert also gives the idea that taking part will be fun and ties in with T Mobile’s slogan “Life’s for sharing”
Pablo the Drugs Mule dog - MEGAN x
FRANK – Pablo the drugs mule dog
http://uk.youtube.com/watch?v=K54-kgkPyek
FRANK use comedy with facts to get their message across to their target audience. They shock the audience by showing actors acting out real life scenarios. The lighting used in the advert is all quite dark and gives a dangerous feel. This makes the audience associate drugs with this mood and gives them a negative idea towards them. The places the advert is set in aren’t very attractive, for example the dark basement at the beginning and the dirty toilets. This also influences the audiences opinion of cocaine. Overall the mise-en-scene is dark and negative towards the subject.
The target audience is aimed at teenagers and young adults. The use of a voiceover by a famous comedian helps the audience relate to the advert and the use of a character (Pablo) is effective as the audience will remember this advert. Pablo the dog is used to persuade the audience to not use drugs, being the main character people will feel that he is right and that they should listen to him – FRANK also do this in a comical way by using a talking dog rather than a human. Also the actors in the advert are all young and this also helps the audience to relate.
http://uk.youtube.com/watch?v=K54-kgkPyek
FRANK use comedy with facts to get their message across to their target audience. They shock the audience by showing actors acting out real life scenarios. The lighting used in the advert is all quite dark and gives a dangerous feel. This makes the audience associate drugs with this mood and gives them a negative idea towards them. The places the advert is set in aren’t very attractive, for example the dark basement at the beginning and the dirty toilets. This also influences the audiences opinion of cocaine. Overall the mise-en-scene is dark and negative towards the subject.
The target audience is aimed at teenagers and young adults. The use of a voiceover by a famous comedian helps the audience relate to the advert and the use of a character (Pablo) is effective as the audience will remember this advert. Pablo the dog is used to persuade the audience to not use drugs, being the main character people will feel that he is right and that they should listen to him – FRANK also do this in a comical way by using a talking dog rather than a human. Also the actors in the advert are all young and this also helps the audience to relate.
http://uk.youtube.com/watch?v=lIx1Hhq7sUc
New Cadbury’s advert advertising chocolate.
This advert is very funny and draws in an audience as it so unusual. The scenario of the advert is a photo shoot. When the adult in charge has left the room the two children start making weird eyebrow movements which woks well with the non-diagetic sound. The music in the advert is very funky and will attract attention, because the advert is so different the audience will want to watch the full length of the commercial.
The camera shots are mostly close ups and two shots at the times the camera is lower or higher than the actors but works well with the idea of the commercial.
The advert isn’t connected to the product but you are always reminded of it because of the colour purple through out the whole advert. When ever people hear the song in the advert or see someone doing something they may think of the advert leading them to buy a Cadbury’s chocolate bar.
http://uk.youtube.com/watch?v=PIlJw5h_eNc
Advertising cow and gate.
This advert is funny and draws in a wide audience. At first glimpse the audience sees a cute baby laughing and may be drawn in by the sound as the laugh is fairly odd. As the advert goes on and more babies laugh, each with their own amusing laugh the audience may start to laugh as the laughing of the babies are so different. The idea of the advert is good as the babies laughing at the at the words on screen are funny as the words describe what the commercial is advertising.
The advert uses close ups of the babies to bring in an audience of parents. The non diagetic sound of the ‘pings’ are fairly loud so that they can be heard over the laughter of the babies making it easier to hear.
http://uk.youtube.com/watch?v=qlpAgOUYPXo
Life in another language
The animation in this advert is a contrast to the non animated elements in the advert. The colours theme is monochrome. The whole advert is done in another language which at first hearing is slightly confusing. The main characters in the advert are wearing stripy tops that may lead the audience to believe that the characters are French. As the characters are the ones thought to have made the non-diagetic sound the audience assumes that it is French. Foreign words sometimes appear on the screen that connects with the song. At the end of the advert the website name is on a wall in animation making it look like graffiti. The advert uses different shots so that different elements of the advert can beseen.
http://uk.youtube.com/watch?v=IL5c2DUnYno
Car transformer advert citreon c4
The Citroen c4 advert is a energetic advert that appeals to it’s audience for different reasons. Young boys may find this car special as it is similar to the popular TV show transformers. Other audiences may enjoy this advert as it fun and energetic and lively. The advert appeals to mid 20 year olds as they would remember transformers and may be interested in transformers. The advert makes the car look as if it had a personality making the buyer more interested in the product. The colours are light and reflect off the car making the car seem more special.
http://uk.youtube.com/watch?v=mUZrrbgCdYc
T-mobile advert
The T-mobile advert is fun and new it appeals to a wide audience as it uses songs and that are found in many peoples music or dvd collection. The audience is appealing as it starts off as a random act that everyone joins in to later giving it a usp. The advert is relates to the unknowing onlookers, this later relates to the product slogan. The colours are light and area and the setting is familiar.
New Cadbury’s advert advertising chocolate.
This advert is very funny and draws in an audience as it so unusual. The scenario of the advert is a photo shoot. When the adult in charge has left the room the two children start making weird eyebrow movements which woks well with the non-diagetic sound. The music in the advert is very funky and will attract attention, because the advert is so different the audience will want to watch the full length of the commercial.
The camera shots are mostly close ups and two shots at the times the camera is lower or higher than the actors but works well with the idea of the commercial.
The advert isn’t connected to the product but you are always reminded of it because of the colour purple through out the whole advert. When ever people hear the song in the advert or see someone doing something they may think of the advert leading them to buy a Cadbury’s chocolate bar.
http://uk.youtube.com/watch?v=PIlJw5h_eNc
Advertising cow and gate.
This advert is funny and draws in a wide audience. At first glimpse the audience sees a cute baby laughing and may be drawn in by the sound as the laugh is fairly odd. As the advert goes on and more babies laugh, each with their own amusing laugh the audience may start to laugh as the laughing of the babies are so different. The idea of the advert is good as the babies laughing at the at the words on screen are funny as the words describe what the commercial is advertising.
The advert uses close ups of the babies to bring in an audience of parents. The non diagetic sound of the ‘pings’ are fairly loud so that they can be heard over the laughter of the babies making it easier to hear.
http://uk.youtube.com/watch?v=qlpAgOUYPXo
Life in another language
The animation in this advert is a contrast to the non animated elements in the advert. The colours theme is monochrome. The whole advert is done in another language which at first hearing is slightly confusing. The main characters in the advert are wearing stripy tops that may lead the audience to believe that the characters are French. As the characters are the ones thought to have made the non-diagetic sound the audience assumes that it is French. Foreign words sometimes appear on the screen that connects with the song. At the end of the advert the website name is on a wall in animation making it look like graffiti. The advert uses different shots so that different elements of the advert can beseen.
http://uk.youtube.com/watch?v=IL5c2DUnYno
Car transformer advert citreon c4
The Citroen c4 advert is a energetic advert that appeals to it’s audience for different reasons. Young boys may find this car special as it is similar to the popular TV show transformers. Other audiences may enjoy this advert as it fun and energetic and lively. The advert appeals to mid 20 year olds as they would remember transformers and may be interested in transformers. The advert makes the car look as if it had a personality making the buyer more interested in the product. The colours are light and reflect off the car making the car seem more special.
http://uk.youtube.com/watch?v=mUZrrbgCdYc
T-mobile advert
The T-mobile advert is fun and new it appeals to a wide audience as it uses songs and that are found in many peoples music or dvd collection. The audience is appealing as it starts off as a random act that everyone joins in to later giving it a usp. The advert is relates to the unknowing onlookers, this later relates to the product slogan. The colours are light and area and the setting is familiar.
Advert Analysis
1) What Techniques of persuasion and influence do they use?
2) How do they target their audience?
Career Building Heart Advert -
Q1) They use a realistic heart to grab the audiences attention and the music adds effect to the seriousness of the situation i.e. if you don’t like your job then quit.. The use of persuasion is in the actresses face, you see her look around and the boredom in her face, as soon as her heart quits for her she looks shocked with herself but then again relieved.
Q2) They target their audience by showing a bored and average woman doing a job she hates and they let the audience know that there not the only one’s in this situation and they should therefore join ‘Career builders’ and get a good career.
Realease The Man Leather (lynx) Advert -
Q1) In this advert they use cartoons to project their product, they use a bewildered caveman whom gets sprayed magically by the lynx and he turns into the cool caveman, that every women wants a piece of. They persuade the male audience by telling them if they use there deodorant then every women will be want them no matter what they look like.
Q2) I think they target audience by making the caveman cool, which lets the male audience know there be cool and good looking if they use this deodorant, they also show the caveman being transformed, again showing that if you use this deodorant you could be transformed.
Skoda Fabia Advert -
Q1) This advert amazes the audience especially how the car is made out of cake and you see it being made, it also shows the car is delicious/ specially made per person, which makes the audience feel special. But the way the car is made makes the audience want a bit which again makes them want to buy it and see if it as nice as they pictured.
Q2) They target their audience by introducing the car as a piece of cake, its making the car look homey and cozy, this advert also gives off a British feel. So I think the skoda is for an older generation, because the cakes used in the car are old fashioned i.e. fruitcake.
Ann Summers Give Him Wood Advert -
Q1) This advert persuades their target audience by showing them on valentines they should by their valentines underwear range to excite there boyfriend. They show only pretty, skinny and sexy models in this advert which says to the audience if you wear this underwear your be sexy and attractive.
Q2) They target their audience by shots of girls in their underwear, and they project the models as little elf’s that are going round giving men wooden gifts, which is also funny because wood means to excite men. They also show that your be sexy if you wear the underwear range, I also think this advert is aimed at young attractive women.
Ben & Jerrys Climate Change College Advert -
Q1) This advert persuade their audience by showing the different ways the ice cream is made, and how its environmentally friendly. It shows different steps of how ice cream is made and who it benefits. They show loads of pictures put together with a voice over which makes it quite funny.
Q2) They target their audience by showing them the different steps in making the ice cream, they also show its fair trade and how it benefits the various animals used to make ice cream, I think this adverts target audience is for everyone.
2) How do they target their audience?
Career Building Heart Advert -
CareerBuilder.com He..Q1) They use a realistic heart to grab the audiences attention and the music adds effect to the seriousness of the situation i.e. if you don’t like your job then quit.. The use of persuasion is in the actresses face, you see her look around and the boredom in her face, as soon as her heart quits for her she looks shocked with herself but then again relieved.
Q2) They target their audience by showing a bored and average woman doing a job she hates and they let the audience know that there not the only one’s in this situation and they should therefore join ‘Career builders’ and get a good career.
Realease The Man Leather (lynx) Advert -
Q1) In this advert they use cartoons to project their product, they use a bewildered caveman whom gets sprayed magically by the lynx and he turns into the cool caveman, that every women wants a piece of. They persuade the male audience by telling them if they use there deodorant then every women will be want them no matter what they look like.
Q2) I think they target audience by making the caveman cool, which lets the male audience know there be cool and good looking if they use this deodorant, they also show the caveman being transformed, again showing that if you use this deodorant you could be transformed.
Skoda Fabia Advert -
Q1) This advert amazes the audience especially how the car is made out of cake and you see it being made, it also shows the car is delicious/ specially made per person, which makes the audience feel special. But the way the car is made makes the audience want a bit which again makes them want to buy it and see if it as nice as they pictured.
Q2) They target their audience by introducing the car as a piece of cake, its making the car look homey and cozy, this advert also gives off a British feel. So I think the skoda is for an older generation, because the cakes used in the car are old fashioned i.e. fruitcake.
Ann Summers Give Him Wood Advert -
Q1) This advert persuades their target audience by showing them on valentines they should by their valentines underwear range to excite there boyfriend. They show only pretty, skinny and sexy models in this advert which says to the audience if you wear this underwear your be sexy and attractive.
Q2) They target their audience by shots of girls in their underwear, and they project the models as little elf’s that are going round giving men wooden gifts, which is also funny because wood means to excite men. They also show that your be sexy if you wear the underwear range, I also think this advert is aimed at young attractive women.
Ben & Jerrys Climate Change College Advert -
Q1) This advert persuade their audience by showing the different ways the ice cream is made, and how its environmentally friendly. It shows different steps of how ice cream is made and who it benefits. They show loads of pictures put together with a voice over which makes it quite funny.
Q2) They target their audience by showing them the different steps in making the ice cream, they also show its fair trade and how it benefits the various animals used to make ice cream, I think this adverts target audience is for everyone.
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